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We all know that understanding your customers is critical for staying competitive. But organizations often struggle to capture and use the right data and insights for meeting customer expectations.

Your Dynamics 365 CRM platform contains valuable information and has vast capabilities for maturing your company’s level of customer understanding. No matter how advanced your current CRM capabilities are, there is an opportunity to gain better insights from D365.

During this webinar, customer experience, data analytics and Microsoft experts will explain how D365 can be optimized to gain a full 360-degree view of your customers based on your level of maturity using the platform.

What You Will Learn

  • The variety of Dynamics 365 features that drive better customer insights
  • What a Customer Data Platform (CDP) is and when to consider it along your D365 journey
  • How Microsoft's D365 Customer Insights engine works to improve customer-centricity
  • Advanced analytics and cognitive capabilities that will advance what you know and predict future customer behaviors



Carrie Butler, Microsoft Dynamics 365 Expert, Centric Consulting

Carrie Butler is a Dynamics 365 CE Practice Lead, Senior Architect and Microsoft CSP Licensing Specialist with our Enterprise Resource Planning team. For over 14 years, he's helped countless organizations digitally transform business applications such as CRM, ERP and marketing automation solutions within the Microsoft ecosystem. Carrie has multi-industry expertise and has delivered hundreds of SMBs to global implementations.

Carmen Calderon, Microsoft Dynamics 365 Expert, Centric Consulting

Carmen is a seasoned CRM implementation consultant and cybersecurity analyst with experience configuring, testing, and deploying Microsoft dynamics CRM solutions for pre-sales activities. She has experience in several industries including manufacturing, retail, energy, and consumer products. In addition to Carmen's BA skills, she has also served in PMO roles and as a Scrum master.

Faisal Malik, Data & Analytics Practice Lead, Centric Consulting

Faisal Malik co-leads our Data & Analytics practice with over 28 years of industry experience focused on artificial intelligence and machine learning competency. Faisal develops and refines strategies across a range of business processes, functional disciplines and industries, helping partners develop insights and fostering long-term business relationships with them.

Colin McGee, Experience Design Practice Lead, Centric Consulting

Colin McGee leads our Experience Design practice and has developed customer experience capabilities for Fortune 500 companies for over 10 years. He helps clients understand their customers' needs, motivations, influences and desires. Colin is committed to designing solutions rooted in data and empathy to remove subjectivity from design.

What You Will Learn

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