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Companies often struggle to find optimal success with their Salesforce CRM when all parts of the organization aren’t effectively working together.

A Center of Excellence (COE) helps ensure Salesforce success. A COE is a governing body of people, processes, capabilities, and technology that when thoughtfully executed, can boost your Salesforce program into operational excellence.

No matter the size of your program, establishing governance practices will help companies achieve the following results:

  • Vision and direction alignment on all levels of the organization
  • Development of depth and optimized experiences
  • Streamlined prioritization and subsequent delivery
  • Measurable, heightened business value
  • An environment that fosters synergies and purposeful innovation

What You Will Learn

Join Salesforce experts during this 30-minute webinar to learn about the Salesforce COE construct and the results it can bring. Attendees will gain a better understanding of what a Salesforce COE journey should look like and the activities that drive desired results.

Applying these basic principles can help companies:

  • Improve communication and visibility
  • Reduce administrative costs
  • Increase platform stability and delivery quality
  • Develop in-house cross-functional expertise
  • Reduce risks

If you are a sales, marketing, IT, project, program or process leader seeking to influence and gain more structure in your Salesforce journey, you won’t want to miss this webinar!



Deanna Hamm, Salesforce Expert, Centric Consulting

Jennifer Elliott, Salesforce Expert, Centric Consulting

What You Will Learn

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