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Is citizen development a part of your organization’s strategy for solution development and productivity? It should be. 

Citizen developers are non-IT workers who can create apps to solve business and technology issues, even if they may not know how to write code and do not have any formal schooling in technology fields.

Competitive organizations take a proactive approach to utilizing these untapped resources to solve business problems faster, relieve the IT backlog and foster innovation.

So how can companies using Salesforce take advantage of the citizen developer movement?

Many organizations using Salesforce don’t realize they already have workers who know both Salesforce and their business needs well enough to become citizen developers.

Because Salesforce built its Customer Relationship Management (CRM) solution on its Lightning Platform, it is the perfect opportunity for citizen development. It’s just a matter of understanding how to put citizen developers to work in the most effective way.

What You Will Learn

Join Salesforce experts during this webinar to see how to create citizen developers using the Salesforce Lightning Platform and understand the best use cases for building high-impact apps and solutions.

Learn how citizen development can enhance your Salesforce user experience and processes to improve ROI and shorten release cycles.

The following will be covered:

  • What is citizen development and who should be a Salesforce citizen developer?
  • Overview of the Salesforce Platform and Salesforce Lightning (including Lightning Flows, Process Builders, Lightning Pages, etc.)
  • Demonstration of citizen development utilizing Lightning Flows to reassign prospect accounts by postal code
  • Examples of potential ROI achievable with citizen development using Salesforce

If you are a Sales, Marketing, IT, Project or Process leader seeking to gain more efficiency and faster solution building from your Salesforce platform, you won't want to miss this webinar!



Traci Whetzel, Salesforce Director, Centric Consulting

Traci is responsible for the Salesforce practice at Centric Consulting, which means she helps companies implement, redesign, strategize, and achieve a return on their Salesforce investment.

She has more than 15 years of experience in the CRM industry, business development, and lead management consulting with Fortune 500 manufacturers, transportation providers, and small to medium-sized organizations.

She specializes in Salesforce Sales Cloud and Pardot. She has the unique experience of being a user, manager, administrator, and consultant on the Salesforce platform.

Josh Hunt, Salesforce Senior Manager, Centric Consulting

Josh is a Senior Manager on our Salesforce Consulting Services team and lives in Atlanta, GA.

He has over ten years of Salesforce experience with extensive knowledge in Sales Cloud, Service Cloud, Experience Cloud, Field Service Lightning and many other tools within the CRM ecosystem. He has worked with customers across many industries, including financial services, healthcare, manufacturing, insurance and nonprofits.

Josh enjoys spending time with his wife and children, golfing, tasting new beers at local breweries and attending sporting events for his hometown teams.