Want to close the gap between perceived customer expectations and reality? Research, data and insights are your answer.
It will allow you to better understand the customer who sits in your company’s empty chair. It also brings the customer’s voice to the forefront of every conversation and decision – and helps you understand their needs to better align your products and services.
What You Will Learn
Our white paper will serve as your guide to customer understanding, the practice of gathering data and collecting information, and then using it to interpret trends and patterns in customer behaviors. In it, you’ll learn how to:
- Make customer centricity an intentional part of your company’s strategy, including the barriers you’ll need to overcome and examples from others.
- Gather the right research and insights, including the landscape of capabilities available to help drive customer understanding.
- Identify and choose among the top three types of research to generate insights, including 10 research methods, when to use each, the steps involved, and tips and tricks to get it right.
- Build your customer understanding program, so you can better and more formally use insights to achieve customer centricity.
Are you ready to learn how to gather the right research and insights, which slides you closer to understanding who sits in the chair? Download the white paper.
